Trying to figure out which way is up?   Here's help:
(1) Atlas Shrugged
(2) Schumpeter
(3) The Black Swan
(4) Pareto (80/20)
(5) Predictably Irrational
(6) Googled
(7) Wired
(8) Benoit Mandelbrot
(9) On Intelligence
(10) Brain Plasticity
(11) Charlie Rose
(12) The Economist
(13) STRATFOR
(14) FREE